What exactly is AI optimization?

It's the process of optimizing your content and digital presence so that artificial intelligences like ChatGPT, Gemini and Claude mention and recommend your brand when users make queries related to your industry. It includes AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization).

How long does it take to see results?

The first results usually appear within 30-60 days, with significant improvements in the AI Visibility Score within the first 90 days. The exact time depends on your brand's current state and the competitiveness of your industry.

Is it the same as traditional SEO?

No, although they complement each other. Traditional SEO optimizes for search engines like Google, while AI optimization focuses on how artificial intelligences understand, process and recommend your brand in natural conversations.

What sets Fardo apart?

We are the first platform specialized exclusively in AI optimization in LATAM. While others focus on traditional SEO or social media, we specialize in making AI recommend your brand. We combine proprietary technology, LLM analysis and specific strategies for each AI engine.

How do we know the AIs recommend our brand after the work?

We run audits where we test millions of queries related to your industry across different LLMs. You'll be able to see, in a simple way, the answers, your position in the recommendations, the context in which your brand appears, the gap with the competition and much more. We also continuously track your AI Brand Visibility in real time.

What is AEO and how does it differ from traditional SEO?

AEO (Answer Engine Optimization) is optimization to appear in direct answers from AI engines like ChatGPT, Perplexity and Claude. While traditional SEO seeks to rank web pages in Google search results, AEO focuses on making AIs mention and recommend your brand in natural conversations when users ask questions about your industry. AEO requires semantic structuring, answer-ready content and optimization specific to how language models process information.

What is GEO and which engines does it apply to?

GEO (Generative Engine Optimization) is optimization for generative engines that create dynamic content based on user queries. It applies mainly to engines like Perplexity, Google Gemini in creative mode, and other systems that generate original answers by combining multiple sources. Unlike AEO, which seeks to cite your brand, GEO focuses on influencing how these engines generate and structure their content, ensuring your brand is part of the context and the generated recommendations.

What is LLMO and how does it work?

LLMO (Large Language Model Optimization) is the optimization of digital presence to influence how Large Language Models (LLMs) understand and present information about a brand. It works by structuring your content so LLMs can easily extract relevant information, using Schema markup, clear definitions, semantic context and content in a "trainable" format. The goal is that when an LLM processes information about your industry, it has accurate and up-to-date data about your brand to recommend.

How does the AI Visibility Score work?

The AI Visibility Score is a metric from 0 to 100 that measures your presence in AI engines. It combines 5 pillars: Frequency (how often you appear), Context (in what type of queries), Position (where in the recommendations), Authority (how trustworthy you are according to the AIs) and Coverage (across how many different engines). We analyze millions of queries related to your industry in ChatGPT, Gemini, Perplexity and Claude to calculate this score and compare it with your competition.

Which AI engines does Fardo cover? (ChatGPT, Gemini, Perplexity, Claude)

Fardo covers the leading generative AI engines: ChatGPT (OpenAI), Google Gemini (including search integration), Perplexity and Claude (Anthropic). Our methodology adapts to each engine since each one has different ways of processing information, citing sources and generating answers. We also monitor the evolution of other emerging engines like Grok (X/Twitter) and other conversational AI systems that may appear.

Do I need to have a Google presence before optimizing for AI?

Not necessarily. Although having a Google presence can help (especially because some AI engines use web searches as a source), AI optimization works differently. The most important thing is to have well-structured content, clear information about your brand and presence in authoritative sources. In fact, some brands have achieved greater visibility in AI engines than in traditional Google, especially if they focus on semantic optimization and LLM-specific structuring from the start.

Plans - FARDO

Starter

1 month free

$0/mothen $99/mo

For startups and entrepreneurs seeking AI visibility.

Start for free

INCLUDED FEATURES:

Central Hub — Dashboard with AI Score, daily insights and recent activity
Web audit — Basic technical review and essential schema
Where your brand is named — Discover AI conversations where your brand is mentioned
Fardo Talk — Conversational assistant with metrics context

PLAN SCOPE:

1 brand / 1 country
History: 90 days
Updates: weekly
Up to 5 reports/month
Up to 100 Fardo Talk questions/month

SUPPORT:

Email (48h response)
Knowledge base
Monthly group webinars

Choose for free

Growth

$499/mo

For SMBs and growing companies looking to scale in AI.

INCLUDED FEATURES:

Everything in Starter, plus:

Web audit — E-E-A-T, Core Web Vitals and advanced schema
Fardo Talk — Full and advanced context
AI traffic — Sessions and conversations (GA4)
Competitive intelligence — Positioning vs competitors
Content strategy — Recommendations, gaps and calendar
Social Signal — LinkedIn, press, YouTube and Reddit
Connections — GA4 with assisted setup

PLAN SCOPE:

1 brand / 1 country
History: 12 months
Updates: change-based
Biweekly and monthly reports
Up to 500 Fardo Talk questions/month
Up to 5 GA4 properties

SUPPORT:

Priority email (24h response)
Support chat (business hours)
Monthly group webinars
Assisted onboarding (1 session)

Choose

Enterprise

INCLUDED FEATURES:

Everything in Growth, plus:

Web audit — Unlimited + quarterly positioning audits
Fardo Talk — Unlimited full and advanced context
AI traffic — Multiple GA4 properties
Competitive intelligence — Positioning vs competitors
Content strategy — Recommendations, gaps and calendar
Social Signal — LinkedIn, press, YouTube and Reddit
FARDO Framework — 4 optimization phases
AI Commerce — Full audit of AI-powered commerce
Help — Premium support

PLAN SCOPE:

Multiple brands and countries based on your scope
Unlimited history
Updates: impact-based
Personalized reports (biweekly and monthly)
Unlimited Fardo Talk questions
Custom integrations

SUPPORT:

Priority email (immediate response)
Dedicated communication channel (e.g. Slack)
Private and exclusive webinars
Full onboarding and personalized setup
Quarterly audits of positioning
Dedicated Project Manager - Single point of contact for strategy, implementation, and optimization
Monthly calls for strategy with PM
Personalized training sessions
Product roadmap access and direct feedback

Choose

Got questions? We answer them

What's the difference between the 3 plans?

Starter ($99/mo) is designed for startups and entrepreneurs with basic features: 1 brand/1 country, 90-day history, weekly updates, and limited access to core features. Growth ($499/mo) is aimed at SMBs and growing companies with competitive analysis, 1 brand/1 country, 12-month history, change-based updates, and full access to competitive intelligence and AI traffic. Enterprise (custom pricing) is designed for large companies with all features without limits, multiple brands and countries based on scope, unlimited history, impact-based updates, a dedicated PM and access to the FARDO Framework and AI Commerce.

Can I change plans after starting?

Yes, you can change plans at any time. If you scale to a higher plan, you keep all your work and data, complemented by the new features. If you need to reduce scope, we guarantee that the critical elements already implemented keep working correctly.

What exactly does each plan include?

Each plan includes different features and limits. Starter includes Central Hub, basic AEO/GEO/LLMO Hub, Multi-LLM Analysis, AI Conversations (30 days), basic audit, Fardo Talk (100 questions/month) and 5 reports/month. Growth includes everything in Starter plus: competitive comparison, AI Traffic (GA4), Competitive Intelligence, Content Strategy, Social Signal, full audit, Fardo Talk (500 questions/month) and biweekly and monthly reports. Enterprise includes everything without limits, plus the FARDO Framework (4 phases), AI Commerce Readiness, a dedicated PM and a dedicated communication channel.

Are the plans per brand or per company?

Starter and Growth are designed per brand. If you need multiple brands, each one requires its own plan. The Enterprise plan allows unlimited multiple brands. For companies with multiple brands on Starter or Growth plans, contact our team to discuss corporate discounts.

Are there annual discounts?

Yes, all annual plans offer 2 months free, which represents a 16% saving. The annual plan is billed once a year (Starter: $891/year, Growth: $4,990/year). You can switch between monthly and annual billing at any time.

What happens if I need more than my plan's limits?

You can upgrade to a higher plan at any time. If you need specific features or custom limits that aren't in Growth, contact our team to discuss Enterprise options with tailored capabilities.

Does the Enterprise plan require an annual contract?

Not necessarily. The Enterprise plan terms (billing, contract length, pricing) are negotiated according to each client's specific needs. We offer flexibility in commercial agreements.

Plans to measure and improve how AI sees your brand

Starter

INCLUDED FEATURES:

PLAN SCOPE:

SUPPORT:

Growth

INCLUDED FEATURES:

PLAN SCOPE:

SUPPORT:

Enterprise

INCLUDED FEATURES:

PLAN SCOPE:

SUPPORT:

Got questions? We answer them

What's the difference between the 3 plans?

Can I change plans after starting?

What exactly does each plan include?

Are the plans per brand or per company?

Are there annual discounts?

What happens if I need more than my plan's limits?

Does the Enterprise plan require an annual contract?