Do your clients exist for
Artificial Intelligence?
If AI doesn’t name them, they don’t exist.
The new brand positioning doesn’t go through Google. It goes through AI.
Measure, optimize and sell real presence in ChatGPT, Gemini and Perplexity.
Fardo is the first platform built for brand positioning in LATAM so agencies like yours can lead brand positioning in AI engines.
Stop guessing what the models say. Start measuring it, fixing it and capitalizing on it.
The Paradigm Shift
The world changed. Google is no longer the only answer.
- 1. People no longer google. They ask AI.
- 2. Buying decisions are being formed in conversations with language models.
- 3. Brands no longer rank. AI chooses.
- 4. There are no ten links. There’s one answer. Period.
SEO, Ads and Branding no longer explain everything. They’re still necessary, but they’re not enough to understand why AI recommends your competition.
Today your clients are blind. They don’t know how AI perceives them: whether it recommends them, ignores them or outright questions them. And you have no way to show them either.
If you can’t measure it, you can’t sell it.
AI positioning is the next service your clients are going to ask you for. Fardo gives you the missing intelligence layer to measure it, optimize it and turn it into revenue.
THE FARDO SOLUTION
Measure what no one sees.
Fardo translates the chaos of AI into clear metrics, actionable decisions and reports that close sales. It gives you real visibility into how LLMs interpret a brand and what to do to change it.
From measurement to sale:
1. Instant Diagnosis
Connect your client’s brand and in minutes get a complete report of its presence across the main AI engines. Measure current brand perception, sentiment and associations.
2. Data-Driven Optimization
Fardo doesn’t just show you the problem, it gives you the solution. Get actionable insights to optimize content, guide PR strategies, build topical authority and adjust the context AI consumes.
3. Reporting and Value Selling
Generate visual, impactful progress reports. Show the before and after with a clarity your clients will understand and value. Turn a technical conversation into a closed sale.
“Look at what ChatGPT says about your brand today.
And look at how it changed in 60 days.”
Who is Fardo for?
Designed for agencies that want to stay one step ahead
SEO and Content Agencies
Stop selling only keywords. Add optimization for the answer engine that will dominate the next decade.
PR and Reputation Agencies
Measure how your campaigns impact the AI narrative. For the first time, reputation backed by data.
Branding and Strategy Agencies
Make sure the positioning you build is reflected where decisions are formed today.
Testimonials
Agencies that are already selling the future of positioning
“Fardo let us get ahead of a need our clients didn’t even know they had. We closed 3 new contracts in the first month with AI diagnosis and optimization.”
~ Joaco - On The Rocks Agency
The conversation has already started. The question is whether your agency will lead it.
Don’t let your clients become invisible to AI.
Add Fardo and turn AI positioning into your next differentiator.
Got questions? We answer them
What exactly is AI optimization?
It’s the process of optimizing your content and digital presence so that artificial intelligences like ChatGPT, Gemini, Claude, etc. mention and recommend your brand when users make queries related to your industry. It includes AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization).
How long does it take to see results?
The first results usually appear within 30-60 days, with significant improvements in the AI Visibility Score within the first 90 days. The exact time depends on the current state of your brand and the competitiveness of your industry.
Is it the same as traditional SEO?
No, although they complement each other. Traditional SEO optimizes for search engines like Google, while AI optimization focuses on how artificial intelligences understand, process and recommend your brand in natural conversations.
What sets Fardo apart?
We are the first platform specialized exclusively in AI optimization in LATAM. While others focus on traditional SEO or social media, we specialize in getting AI to recommend your brand. We combine proprietary technology, LLM analysis and specific strategies for each AI engine.
How do we know AI recommends our brand after the work?
We run audits where we test millions of queries related to your industry across different LLMs. You’ll be able to easily see the answers, your position in the recommendations, the context in which your brand appears, the gap with the competition and much more. On top of that, we continuously track your AI Brand Visibility in real time.
What is AEO and how does it differ from traditional SEO?
AEO (Answer Engine Optimization) is optimization to appear in direct answers from AI engines like ChatGPT, Perplexity and Claude. While traditional SEO aims to rank web pages in Google search results, AEO focuses on getting AI to mention and recommend your brand in natural conversations when users ask questions about your industry.
What is GEO and which engines does it apply to?
GEO (Generative Engine Optimization) is optimization for generative engines that create dynamic content based on user queries. It applies mainly to engines like Perplexity, Google Gemini in creative mode, and other systems that generate original answers by combining multiple sources.
What is LLMO and how does it work?
LLMO (Large Language Model Optimization) is the optimization of digital presence to influence how Large Language Models (LLMs) understand and present information about a brand. It works by structuring your content so that LLMs can easily extract relevant information, using Schema markup, clear definitions, semantic context and content in a "trainable" format.
How does the AI Visibility Score work?
The AI Visibility Score is a metric from 0 to 100 that measures your presence in AI engines. It combines 5 pillars: Frequency (how often you appear), Context (in what type of queries), Position (where you appear in the recommendations), Authority (how trustworthy you are according to AI) and Coverage (across how many different engines). We analyze millions of queries in ChatGPT, Gemini, Perplexity and Claude to calculate this score.
What AI engines does Fardo cover? (ChatGPT, Gemini, Perplexity, Claude)
Fardo covers the main generative AI engines: ChatGPT (OpenAI), Google Gemini (including search integration), Perplexity and Claude (Anthropic). Our methodology adapts to each engine since each one has different ways of processing information, citing sources and generating answers. We also monitor the evolution of other emerging engines like Grok (X/Twitter).
Do I need to have a presence on Google before optimizing for AI?
Not necessarily. Although having a presence on Google can help (especially since some AI engines use web searches as a source), AI optimization works differently. The most important thing is to have well-structured content, clear information about your brand and presence in authoritative sources.