Your customers ask AI
before buying from you.
What does it tell them?
6 out of 10 buying decisions already go through ChatGPT, Gemini or Perplexity. If your brand doesn’t appear there, you’re losing customers without knowing it.
Fardo measures how AI sees you, spots the opportunities and gives you a concrete plan to become the brand the models recommend.
From invisible to inevitable in 90 days.
The New Battleground
Where is your brand when someone asks for “the best option”?
- 1. ChatGPT, Perplexity and Gemini are no longer just tools: they’re the new decision intermediaries.
- 2. The brands that appear there are the ones that win relevance, trust and sales.
- 3. There are no ten links. There’s one answer. And if it’s not you, it’s your competition.
- 4. Traditional SEO is no longer enough to understand this new landscape.
Today you don’t know how AI perceives you: whether it recommends you, ignores you or outright recommends your competition. That ends now.
If AI doesn’t talk about your brand, your customers won’t either.
What does FARDO do for your company?
Brand intelligence for the age of AI.
Fardo is the first B2B platform in LATAM that analyzes how AI engines see your brand. We show you what they say, what they leave out, and give you the exact actions to get AI to recommend you and not your competition.
From invisible to inevitable in 4 steps:
1. Complete X-Ray
We measure your visibility in ChatGPT, Gemini, Perplexity and Claude. You know exactly what AI says about your brand, how it positions you vs. your competition and where the opportunities are.
2. Strategic Optimization
We don’t just show you the problem. We give you actionable insights: what content to create, what technical structure to implement and how to build topical authority so AI chooses you.
3. Tactical Positioning
We restructure your content with LLMO, conversational SEO and advanced Schema.org. We implement the technical optimizations that make AI engines identify you as an authority in your category.
4. Continuous Monitoring
Real-time dashboard, alerts and reports to keep your edge. Measure your AI Visibility Score progress and adjust your strategy based on data.
“Find out what AI says about your brand today.
And start changing the conversation.”
Who is FARDO for?
Designed for companies that want to lead in the age of AI
Startups and Scaleups
Build your AI presence from day one. Get the models to recommend you ahead of competitors with more history but less strategy.
B2B and SaaS Companies
When a decision maker asks AI for the “best solution for [your category]”, your brand has to be in the answer. Period.
Consumer Brands
Your consumers already consult AI before choosing. Position your brand as the answer when they ask “which one is the best?”
Flexible plans for every marketing team
From startups to global companies
Starter — $99/mo
Consolidated AI Score, analysis in ChatGPT, Perplexity, Claude and Gemini, technical audit of your website and Fardo Talk conversational assistant.
Get started →Growth — $399/moMost popular
Everything in Starter + competitive intelligence, real AI traffic with GA4, content recommendations, social sentiment analysis and full technical audit.
Get started →Enterprise — Custom pricing
Everything in Growth + dedicated PM, 5-phase FARDO Framework, AI Commerce readiness, unlimited brands and countries, monthly strategy calls.
Request a demo →The conversation has already started. Is your brand part of the answer?
Don’t let your competition be the one AI recommends.
Discover your AI Visibility Score and start building your presence where decisions are made.
Got questions? We answer them
What exactly is AI optimization?
It’s the process of optimizing your content and digital presence so that artificial intelligences like ChatGPT, Gemini, Claude, etc. mention and recommend your brand when users make queries related to your industry.
How long does it take to see results?
The first results usually appear within 30-60 days, with significant improvements in the AI Visibility Score within the first 90 days. The exact time depends on the current state of your brand and the competitiveness of your industry.
Is it the same as traditional SEO?
No, although they complement each other. Traditional SEO optimizes for search engines like Google, while AI optimization focuses on how artificial intelligences understand, process and recommend your brand in natural conversations.
How does the AI Visibility Score work?
The AI Visibility Score is a metric from 0 to 100 that measures your presence in AI engines. It combines 5 pillars: Frequency, Context, Position, Authority and Coverage. We analyze queries related to your industry in ChatGPT, Gemini, Perplexity and Claude to calculate it.
How do we know AI recommends our brand afterward?
We run continuous audits testing queries related to your industry across different LLMs. You’ll be able to see the answers, your position in the recommendations, the context in which your brand appears and the gap with the competition in real time.
What AI engines does Fardo cover?
Fardo covers the main generative AI engines: ChatGPT (OpenAI), Google Gemini, Perplexity and Claude (Anthropic). Our methodology adapts to each engine and we also monitor the evolution of emerging engines.