Phase 1
Activation
Brand context, initial AI measurement, CMS and bot rules. That's how implementation starts without friction.
We make AItalk about
FROMINVISIBLETOINEVITABLEIN 90 DAYS
Discover how your brand shows up in ChatGPT, Gemini, Perplexity and Claude: we analyze what they say about you, where they get the information and we give you clear steps to increase your visibility and relevance in the AI world.
We are the first platform specializedin brand intelligence in Latam.
OUR PROCESS
FULL X-RAY
We measure your visibility across the main AI engines and detect opportunities.
STRATEGIC OPTIMIZATION
We prioritize improvements and align your content and message with what AI prioritizes when answering.
TACTICAL POSITIONING
We restructure your content and apply LLMO and conversational SEO.
CONTINUOUS MONITORING
Dashboard, alerts and workshops to keep your edge.
Ask Fardo Talk anything you need to know about your brand.
An assistant connected to your visibility data. Ask questions in natural language and get actionable answers instantly.
- ◆ Connected to your visibility data in real time
- ◆ Answers based on your current AI Visibility Score
- ◆ Available on all plans
Flexible plans for every marketing team.
From startups to global enterprises, Fardo delivers the visibility, insights and control you need to stand out in answer engines.
Monitor your consolidated AI Score in a single dashboard.- Analyze your positioning in ChatGPT, Perplexity, Claude and Gemini.
- Access full conversations where your brand is mentioned.
- Technical audit of your website for AI optimization.
- Fardo Talk conversational assistant for contextualized answers.
Timelines may vary depending on starting point, volume of optimized content and level of competition in the category.
Includes everything in the Starter plan, plus:
- Competitive Intelligence: analyze your competitors across AI engines.
- Measure real traffic from AI to your website with integrated GA4.
- Data-driven optimized content recommendations.
- Social sentiment analysis: monitor Reddit, Twitter and their impact on AI.
- Full technical audit (E-E-A-T, Core Web Vitals, advanced schema markup).
Timelines may vary depending on starting point, volume of optimized content and level of competition in the category.
Includes everything in the Growth plan, plus:
- Dedicated PM (Project Manager) for strategy and optimization.
- FARDO Framework: 5 structured phases to improve positioning.
- AI Commerce readiness: audit of product feeds and schema.
- Multiple brands and countries with no limit.
- Monthly strategy calls and quarterly audits. 24/7 support and API access
Timelines may vary depending on starting point, volume of optimized content and level of competition in the category.
What is AI optimization?
It's the process of optimizing your content and digital presence so that artificial intelligences mention and recommend your brand when users make queries related to your industry. AEO*, GEO* and LLMO* are the three indicators that measure how your brand appears within the AI ecosystem.
*AEO: what answer engines reply when they look you up.
*GEO: what content they generate about your brand.
*LLMO: how the model interprets you internally (data, context and role in your category).
Top of the week
See my AI Visibility ScoreA quick look at the brands and figures that appear most in AI answers.
Featured brandsN D HM A N D HM A
Netflix
72%
Disney
67%
HBO Max
63%
Amazon
58%
Netflix
72%
Disney
67%
HBO Max
63%
Amazon
58%
Influential peopleLM KG M S LM KG M S
Lionel Messi
74%
Karol G
68%
MrBeast
64%
Shakira
61%
Lionel Messi
74%
Karol G
68%
MrBeast
64%
Shakira
61%
Got questions? We answer them
What exactly is AI optimization?
It's the process of optimizing your content and digital presence so that artificial intelligences like ChatGPT, Gemini, Claude, etc. mention and recommend your brand when users make queries related to your industry. It includes AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization).
How long does it take to see results?
The first results usually appear within 30-60 days, with significant improvements in the AI Visibility Score within the first 90 days. The exact time depends on your brand's current state and the competitiveness of your industry.
Is it the same as traditional SEO?
No, although they complement each other. Traditional SEO optimizes for search engines like Google, while AI optimization focuses on how artificial intelligences understand, process and recommend your brand in natural conversations.
What sets Fardo apart?
We are the first platform specialized exclusively in AI optimization in LATAM. While others focus on traditional SEO or social media, we specialize in getting AI to recommend your brand. We combine proprietary technology, LLM analysis and specific strategies for each AI engine.
How do we know the AIs recommend our brand after the work?
We run audits where we test millions of queries related to your industry across different LLMs. You'll be able to easily see the answers, your position in the recommendations, the context in which your brand appears, the gap with the competition and much more. Plus, we continuously track your AI Brand Visibility in real time.
What is AEO and how does it differ from traditional SEO?
AEO (Answer Engine Optimization) is the optimization to appear in direct answers from AI engines like ChatGPT, Perplexity and Claude. While traditional SEO seeks to rank web pages in Google search results, AEO focuses on getting AIs to mention and recommend your brand in natural conversations when users ask questions about your industry.
What is GEO and which engines does it apply to?
GEO (Generative Engine Optimization) is the optimization for generative engines that create dynamic content based on user queries. It applies mainly to engines like Perplexity, Google Gemini in creative mode, and other systems that generate original answers by combining multiple sources.
What is LLMO and how does it work?
LLMO (Large Language Model Optimization) is the optimization of digital presence to influence how LLMs understand and present information about a brand. It works by structuring your content so that LLMs can easily extract relevant information.
How does the AI Visibility Score work?
The AI Visibility Score is a metric from 0 to 100 that measures your presence in AI engines. It combines 5 pillars: Frequency, Context, Position, Authority and Coverage. We analyze millions of queries related to your industry in ChatGPT, Gemini, Perplexity and Claude.
Which AI engines does Fardo cover?
Fardo covers the main generative AI engines: ChatGPT, Google Gemini, Perplexity and Claude. We also monitor the evolution of other emerging engines like Grok.
Do I need a presence on Google before optimizing for AI?
Not necessarily. The most important thing is to have well-structured content, clear information about your brand and presence in authoritative sources.