Brand Questionnaire

1General information

Email *

Company / Brand *

How would you describe your brand in one sentence? *

Example: "We are a financial management platform for SMBs that automates payment tracking and reduces late payments using artificial intelligence."

What type of customers or users is your brand aimed at? *

Example: "Companies of 50 to 200 employees in the retail sector, with online and physical presence, looking to optimize their logistics. Mainly decision-makers: operations managers or business owners."

2Brand identity

What 3 words or phrases would you like your customers to use to describe your brand? *

Examples: reliable, innovative, easy to use, approachable, industry leader.

What is your main value proposition? *

What concepts or terms are unique to your brand? *

What does your brand do better than the competition in concrete terms? *

Examples: price, delivery speed, technical integration, customer service, ease of use.

What image or feeling does your brand convey that the competition doesn’t? *

Examples: more trustworthy, more modern, more approachable, more premium, simpler.

3Narrative and AI positioning

On what topics or problems do you want your brand to be recognized as an authority? *

Examples: payment automation, sustainable fashion, financial education, preventive health, efficient logistics.

If a potential customer asks ChatGPT for a solution like yours, how would you like it to describe you? *

Write it as a short phrase, as if it were the ideal answer. Example: "It’s a reliable solution for automating collections and reducing costs using AI."

4Digital presence and content

Website: what are the most important sections/pages? *

Where is your website hosted? *

Examples: WordPress, HubSpot, Hostinger, Vercel, Webflow.

Who creates the content today? *

Internal teamExternal teamBoth

How do you communicate with your customers? *

Examples: formal and professional / close and direct / technical and detailed / simple and accessible. If not formally defined, how would you describe it intuitively?

What type of content do you prioritize? *

Examples: video tutorials, educational blog posts, product posts, customer storytelling.

5Competition and market

What brands are your competition? *

Fardo · Brand Intelligence for the AI era