{
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  "alternateName": "Hey Fardo",
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  "logo": "https://heyfardo.com/assets/logo-fardo-color.png",
  "description": "Primera plataforma de inteligencia de marca para la era de la IA en LATAM. Optimizamos marcas para ChatGPT, Gemini y Claude.",
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    "addressLocality": "Buenos Aires",
    "addressCountry": "AR"
  },
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    "contactType": "customer service",
    "availableLanguage": "Spanish",
    "email": "hola@heyfardo.com"
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  ],
  "areaServed": {
    "@type": "Place",
    "name": "Latinoamérica"
  },
  "serviceType": "AI Brand Optimization",
  "founders": [
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      "jobTitle": "CEO",
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        "name": "CEO y Experta en Growth Marketing",
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      },
      "award": [
        "Top 40 Under 40 Marketing Leaders LATAM",
        "Speaker Latam Startup Conference",
        "Mentora Endeavor Argentina"
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      "@type": "Person",
      "name": "Nicolás Seguro",
      "jobTitle": "Chief AI Officer",
      "url": "https://www.linkedin.com/in/nicolas-seguro/",
      "alumniOf": "Universidad de Buenos Aires - Ingeniería en Sistemas",
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    "name": "AI Brand Optimization",
    "description": "El proceso de optimizar marcas para que las inteligencias artificiales las mencionen y recomienden",
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      "name": "Recursos y Artículos",
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    },
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      "@type": "WebPage",
      "name": "Nosotros",
      "url": "https://heyfardo.com/nosotros",
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    },
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    },
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    },
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      "@type": "WebPage",
      "name": "Marca personal",
      "url": "https://heyfardo.com/marca-personal",
      "description": "Posicionamiento en IA para personas y profesionales."
    }
  ],
  "isRelatedTo": [
    { "@type": "Organization", "name": "OpenAI", "description": "Creador de ChatGPT y GPT models" },
    { "@type": "Organization", "name": "Anthropic", "description": "Creador de Claude AI" },
    { "@type": "Organization", "name": "Google", "description": "Creador de Gemini AI" },
    { "@type": "Organization", "name": "Perplexity AI", "description": "Motor de búsqueda con IA" }
  ],
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    "name": "AI Visibility Score",
    "description": "Primera métrica específicamente diseñada para medir la presencia de marcas en motores de IA como ChatGPT, Gemini, Perplexity y Claude",
    "applicationCategory": "BusinessApplication",
    "operatingSystem": "Web",
    "offers": {
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      "price": "0",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock"
    }
  },
  "dateCreated": "2024-12-15T12:00:00Z",
  "dateModified": "2026-04-24T12:00:00Z",
  "version": "1.2"
}
